Are you using social media to promote your brand? It's one of the fastest-growing and most effective ways to promote yourself and your business. But which sites are best for you and your company? Check out some amazing (and sometimes surprising!)... (Read More)

Have you considered the importance of your personal brand? No matter where you journey in life, or what new horizons may beckon, when you care for your personal brand you're making a long-term investment. A personal brand is the sum total of the... (Read More)

When you combine forces, you become stronger than the sum of your parts. This is especially true when it comes to email marketing and social media marketing. We’re all doing both, so it makes sense to integrate them. And the good news is that it's... (Read More)

At some point everyone in the world of commerce will need help with a task, a personal challenge or a morale boost. Spotting those opportunities and being the first person to respond is a powerful way to increase your reputation among your... (Read More)

For those of you who manage a small business, you're likely experiencing many challenges as well as rewards. You get to provide a service or product that meets the needs for your local community and you can even help larger companies. You also may... (Read More)

Whether it’s a customer who’s unhappy with the quality of the product received from the company you work for or a friend who doesn’t agree with your political opinions, you’re going to deal with conflict on social media. Handle the situation... (Read More)

Do you want to increase the number of leads and conversions on your website? Landing pages can help, but they won’t necessarily generate solid leads or conversions unless they have the right design elements. Be sure to abide by the following... (Read More)

When a man or woman does something to tarnish his or her reputation among professional peers, the loss is incalculable. Here are four ways to guard your most important personal asset. Cultivate a transparent persona. Demonstrate your character... (Read More)

The online content you know today will be different tomorrow. With mobile devices more prevalent than ever before, people are consuming content on the go in just about any place. This has created a demand for instant access to content. The faster... (Read More)