Marketing has come a long way. Instead of trying to be the loudest in the room and making sure you're screeching like a carnival barker, sending one message to the whole world, you can be where your target audience is and customize your message for... (Read More)

Think you don't have time to exercise? Think again! If you want to be more productive, whether at home or at work, then you may want to make time each day to exercise. In fact, studies show that regular exercise can help boost productivity while a... (Read More)

LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that. No matter what your industry, LinkedIn can provide you an opportunity to connect... (Read More)

Mornings can take you from "Hello, sunshine!" to helplessly hectic in a matter of minutes. Even if you follow the same routine every morning, things don't always go according to plan. Here are a few ways to save yourself from making a mad dash out... (Read More)

Did you know that people rate employees as more credible than the CEOs of most companies? Many Americans trust what employees say about a company than what company's leadership says. What does this mean to you? It's your job as a leader to strive... (Read More)

Looking for ways to grow and succeed in your career? Here are three great ways to develop your skills and knowledge: Join a professional group or meetup. Want to be able to meet with other like-minded professionals? Join a professional group... (Read More)

Should personal branding be considered promotional advertising? Or should one approach it like the big players who concoct memorable moments that cost a pretty penny to pull off? Many upwardly mobile professionals struggle with the concept of... (Read More)

The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hardest-to-Reach Generation. If you're not a Millennial, then some of the hits (such as Wendy's sassy... (Read More)

Presence: It's that inner quality that makes people pay attention when a person of distinction enters a room. When you're at a meet-and-greet venue, remember to focus on cultivating your own unique brand. Here are four tips on how to make a... (Read More)

When you're setting up a campaign on Facebook, Twitter, LinkedIn, or any other social network's advertising platform, you're given a variety of main objectives to choose from: Engagement, followers or page likes, link clicks, and more. While all... (Read More)