Personal branding success rests heavily upon one enviable trait: Charisma. Here are a few ways to develop more of this important asset: Give them the VIP treatment. When talking with other people, help the other person feel as if they have your... (Read More)

Are you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short — and what you can do to get more people to open and read your e-mails: Your headlines are... (Read More)

We hear it all the time. “Think out of the box.” “Dare to do something that’s never been done before.” “One great idea can change the world.” Often, it’s not the courage we lack, it’s the ideas. We all want to be the... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

Do you have a 'can-do' attitude? Having a positive outlook at work can help you succeed in your job and career. Here are three ways to foster a more positive approach to your work: Embrace change. Change is everywhere. Do you demonstrate a... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)

Did you know that public speaking is one of America's biggest sources of anxiety? For many people, public speaking can be terrifying. Yet public speaking is a valuable skill that can help you develop your personal brand. Here are some great... (Read More)

According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

Have you heard of the 5-3-2 rule? If you're using social media for business purposes, it's a great way to help you decide what types of content to post. The rule was proposed by TA McCann from Gist.com and is a rather simple and genius idea. Out... (Read More)