Go deeper with your personal brand

It’s one of the mysteries of the universe: Introverts just happen to be those most likely to excel at crafting and promoting their personal brand.

As it turns out, those who shrink back from the limelight often draw an invigorating boost from engaging in one-to-one conversations.

Many business professionals mistake that non-stop stream of chitchat as a signal of a deepening relationship. The truth is far more complex. Contrary to popular opinion, one-on-one interactions are more effective than a continual round of glad-handing. It’s an effective way to increase your personal influence among your peers.

On the other hand, flitting from one person to another at a networking event can be counterproductive, because those relationships are often more shallow than deep.

By far the most critical factor in building a persona that invites collaboration and engagement is about positioning yourself in a strategic spot, while you seek out those areas that naturally invite fruitful conversations. Whether standing or sitting, an open venue where people can move about freely creates productive opportunities for meaningful engagement.

And lastly here’s another misconception: Extroverts are more likely to have a coterie. In fact, the opposite is true as one-on-one conversations with just one person at a time are much more likely to result in fruitful relationships.