Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

Do you have a 'can-do' attitude? Having a positive outlook at work can help you succeed in your job and career. Here are three ways to foster a more positive approach to your work: Embrace change. Change is everywhere. Do you demonstrate a... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)

Did you know that public speaking is one of America's biggest sources of anxiety? For many people, public speaking can be terrifying. Yet public speaking is a valuable skill that can help you develop your personal brand. Here are some great... (Read More)

According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

Have you heard of the 5-3-2 rule? If you're using social media for business purposes, it's a great way to help you decide what types of content to post. The rule was proposed by TA McCann from Gist.com and is a rather simple and genius idea. Out... (Read More)

Does your blog feel a bit blah lately? Are you running out of genuinely interesting or helpful topic ideas for your readers? Are your viewership stats stagnant or even declining? If so, then it's probably time to start diversifying your content... (Read More)

Your boss holds the key to future promotions and your success, so having open communication is crucial. Yet developing a good relationship with your boss is not always easy. Here are some ways to do that: Learn from your boss. Learn from your... (Read More)

Content marketing is one of the best long-term marketing strategies for businesses. But unlike some other forms of online marketing, content marketing can be somewhat trickier to grasp. If you're just starting out with your brand's content marketing... (Read More)

Successful people appear to have confidence in spades. Some seem to be born with it; others have to work at it; but we all want it. This year, why not set a goal to become the person you’ve always wanted to be? Here are five ways to get you... (Read More)